Making the most of www.intensive-driving.com

Instructors often ask how they can get more pupils via our web site. There is no single answer but the steps that you can take are surprisingly simple.

Keep your details up to date

Particularly ensure that your ADI registration expiry date is correct. You will not be sent any enquiries if the system shows it has expired.

If your Email address or mobile number is out of date we will not be able to contact you with lesson requests and potential pupils will not be able to contact you through the Directory

Cover lots of Postcode areas.

Widening your catchment area will increase the pool of available enquiries. Be prepared to travel a little further out. Get out along the motorways and A roads. Travel to the next town and cover the villages between.

Out of town pupils often struggle to find an instructor who will come out to them even when they are prepared to pay more for lessons.

Full day intensive courses can be ideal for out of town pupils. Less time is spent commuting and more time focused on the topics under instruction. Often pupils are willing to travel to lessons by public transport if the lesson time will be used more effectively.

Offer intensive courses

Not providing intensive courses will instantly rule you out of more than half the enquiries that we receive. We define an intensive course as being 2 or more hours per day. A semi-intensive course is more than 2 hours per week. With a little advanced notice neither of these need be two difficult to accommodate.

Relatively few instructors provide intensive courses nationwide so pupils do expect to pay a little more as a result. Showing a rate for intensive courses will greatly increase the number of introductions available to you.

Respond quickly.

When you receive either a lesson request. Lesson requests are automatically sent by email to ALL instructors registered with the site providing the tuition requested at the hourly rate shown within the postcode area. The lesson request can only be claimed by ONE instructor therefore it essential that you respond quickly. Having claimed the lesson request make contact with the enquirer as soon as possible. When lesson requests are made the site makes informs the enquirer that it may take up to seven days for an instructor to make contact but experience shows that the sooner you make contact the more likely the introductory lesson and subsequent lessons will take place.

Get online on the move

Instructors who can access the internet from the car have a distinct advantage in the race to claim a lesson request especially if alerted by an SMS message. Click here to find out more about internet on the move.

Upgrade your subscription to Silver or Gold

Lesson requests are automatically emailed to ALL instructors registered with the site. However those with Silver or Gold subscription also receive an SMS message to their mobile phones. Silver and Gold subscribers have a real advantage when it comes to enquiries from the Directory of Driving Instructors. Bronze subscriber entries will only display for their home postcode whereas Silver and Gold subscriber entries display for ALL the postcode areas that they cover and above the Bronze entries too.

Get a web site.

Nearly half of all driving tests are now booked on line. The internet is changing the face of industries as diverse as insurance and music. When a potential pupil finds an entry in our Directory do you think they are more likely to telephone and wait for a call back for more information – or click on a web link? A web site that shows what geographical area you cover, the type of tuition that you provide, your terms and conditions, lesson prices and a way to make contact or a booking need not be expensive.